I worked as the creative director on a 30-sec music video promoting the American launch of the Icelandic vodka, Reyka Vodka. The video featured the Icelandic rock band "Jeff Who?". The launch parties were hosted in bars throughout the U.S. ( Chicago, Boston, New York and San Francisco) and the videos were projected onto 8-foot sheets of opaque glass. I developed the concept, storyboards and worked with the production company. The exec creative director actually went to Iceland to shoot the band footage on green screen.